We are the sole concessionaires of Network 18, which includes the channels CNN-IBN, CNBC TV18, IBN7, CNBC Awaaz and IBN Lokmat.

We also buy media for Disney India, Studio 18, Reliance Big Pictures, Yashraj Films, Moser Baer, to name just a few.

We create co-branded campaigns for brands with the latest Bollywood and Hollywood films by finding a perfect connect between the brand message and the film.

Co-branding benefits the brand by enabling them to buy spots at entertainment rates and it also lets the brand piggyback on the publicity blitz around a film.

In-film placement is a form of advertisement, where branded goods or services are placed in a film as part of the plot or environment.

Branded content or advertainment is a relatively new form of advertising that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Advertainment, unlike conventional forms of entertainment content, is generally funded entirely by a brand or corporation.

We provide 360 degree media and marketing solutions for brands and films, which includes TV, radio, online, print, outdoor and on-ground activations.